Social media is undoubtedly one of the biggest marketing marvels of recent times. Social media is all-encompassing and influences us, as consumers, as businesses, as marketers and more. On average, people across the globe spend over two hours per day on social media, which is a whopping one-third of the time spent online. Marketers are all set to ride of the phenomenon and get closer to their customers. No doubt, the CMO survey reveals that leaders expect their, social media advertising budgets to experience double-digit growth in the next five years.
The good and the bad part of social media is that it is ever-changing. Good because it keeps consumers hooked, but bad because it keeps marketers on their toes all the time.
Every day the market is swamped by new exciting platforms, changing consumption patterns, and varied forms of communication. The seasoned social media players like Facebook, Instagram, WhatsApp, LinkedIn are innovating, adding more features and functionalities. The blurring boundaries of the physical and digital worlds keep users captivated. Let’s plan 2019 with some vibrant marketing strategies, and engage with the consumers:
1. Create a winning strategy:
Marketers need not build a robust social media strategy to win in the marketplace. If the strategy is not in place, amidst the changes, it is easy to lose direction. Critical aspects of a social media strategy should include
Consumer preference is shifting from all text to visuals first. Per Marcus Sheridan, an online marketing expert, 80% of what audiences consume online will be video content by the end of this year. Embrace the change and create all messages in customer-preferred language.
3. Make it all about consumers:
A great way to catch the attention of consumers is to empathize and send messages that match their lifestyle and need at a particular point in time. The communication that revolves around their specific situation is expected to resonate better. The salesy, run of the mill communication can be detrimental and a put-off, so be careful, they might be watching!
4. Think deeper, and catch them:
Social media is far from being homogenous. Facebook for examples is the largest social media site but YouTube has the highest volumes of advertisements. Not all social media site lure audiences alike, Instagram, for example, attracts young audiences better, while Pinterest leads the pack in women participation. Select the channel most likely viewed by your target consumers.
5. Set SMART plans, and relentlessly stay on top:
Specific Measurable Attainable Relevant Time-Bound plans can guide you to the best results. Tracking metrics like Retweets and likes might be easy to do but are not real markers. Measure your goals on real-time acceptability and actual impact on the top line. Stay close to your customers. Watch your competitors with carefully, track their moves. Test, retest, and constantly review consumer emotions. Refine relentlessly to give only the best to your consumers.