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Social Media Marketing Strategy 2019

November 22, 2021Social Media Marketing 0

Social media is undoubtedly one of the biggest marketing marvels of recent times. Social media is all-encompassing and influences us, as consumers, as businesses, as marketers and more. On average, people across the globe spend over two hours per day on social media, which is a whopping one-third of the time spent online. Marketers are all set to ride of the phenomenon and get closer to their customers. No doubt, the CMO survey reveals that leaders expect their, social media advertising budgets to experience double-digit growth in the next five years.

The good and the bad part of social media is that it is ever-changing. Good because it keeps consumers hooked, but bad because it keeps marketers on their toes all the time.

Every day the market is swamped by new exciting platforms, changing consumption patterns, and varied forms of communication. The seasoned social media players like Facebook, Instagram, WhatsApp, LinkedIn are innovating, adding more features and functionalities. The blurring boundaries of the physical and digital worlds keep users captivated. Let’s plan 2019 with some vibrant marketing strategies, and engage with the consumers:

1. Create a winning strategy:

Marketers need not build a robust social media strategy to win in the marketplace. If the strategy is not in place, amidst the changes, it is easy to lose direction. Critical aspects of a social media strategy should include

2.Embrace visual:

Consumer preference is shifting from all text to visuals first. Per Marcus Sheridan, an online marketing expert, 80% of what audiences consume online will be video content by the end of this year. Embrace the change and create all messages in customer-preferred language.

3. Make it all about consumers:

A great way to catch the attention of consumers is to empathize and send messages that match their lifestyle and need at a particular point in time. The communication that revolves around their specific situation is expected to resonate better. The salesy, run of the mill communication can be detrimental and a put-off, so be careful, they might be watching!

4. Think deeper, and catch them:

Social media is far from being homogenous. Facebook for examples is the largest social media site but YouTube has the highest volumes of advertisements. Not all social media site lure audiences alike, Instagram, for example, attracts young audiences better, while Pinterest leads the pack in women participation. Select the channel most likely viewed by your target consumers.

5. Set SMART plans, and relentlessly stay on top:

Specific Measurable Attainable Relevant Time-Bound plans can guide you to the best results. Tracking metrics like Retweets and likes might be easy to do but are not real markers. Measure your goals on real-time acceptability and actual impact on the top line. Stay close to your customers. Watch your competitors with carefully, track their moves. Test, retest, and constantly review consumer emotions. Refine relentlessly to give only the best to your consumers.

Posted by tarunaarya

What are The Key Tenets of a Compelling Piece of Content?

April 28, 2019Content Marketing 0

Ever wondered why your blog or website is not getting designed traffic despite boundless efforts? Maybe, the answer is that the content you are delivering to your audience is not strong enough to engage or compel them.

The famous quote goes on “Content is king”. Great content keeps the audience hooked and makes the visitors come back to a website again and again. Creating engaging content requires research and skills. Follow the following tips to ensure that your content is engaging and meaningful:

1) EMPATHIZE

Keep in mind the reading requirements and likes/dislikes of the potential audience, and write per their taste. Leverage the principles of design to keep your content deep, yet minimalistic.

2) STICK TO ONLY ONE THEME/TOPIC PER BLOG

Always follow the ‘Rule of one.’ Work on one concept or idea, at a time. Each story, example, statement, each argument must reinforce that singular idea only.

3) STRONG INTRODUCTION

Your few opening lines of the writing must be catchy and interesting, encouraging the reader is forced to read the entire material. If your introduction is not strong enough, the readers may skip your content.

4) BREVITY IS A MUST

Learn to say maximum in minimum words. Nobody wants to read a long post of 2000 words until it is required. Keep your content short, brief and to the point.

5) WRITE IN UNDERSTANDABLE LANGUAGE

Use language that is audience-friendly. Your reader should comprehend your message, so write in simple words. Don’t overly use acronyms or jargons and if you are using, explain their meaning properly.

6) USE GRAPHICS WHEREVER POSSIBLE

‘A picture says a thousand words.’ Use pictures and infographics to support your text. Only text will create boredom for your reader. Visuals make your blog post appealing to read.

7) USE PROPER FORMATTING

Use bullet points/numbers: This will make it much easier for the reader to follow what you’re saying.

Bold important keywords: Bolden important points in your article. It will be easy for the reader to find the most relevant topics from your post.

Spaces between paragraphs: Don’t write your article in a single, long paragraph. Divide your article into many paragraphs. No paragraph should have more than 300 words. And, don’t forget to give a double space after each paragraph.

Use sub-headings: Use headings and sub-headings in your article. Headings help the reader to identify the main points of each section in the article. An article looks organized.

8) CALL TO ACTION:

Call to Action is the most important tool and it will tell whether your audience got engaged with your content or not. Call to action is a direction to that action which you want your audience to take, preferably in the end like a comment on the article, like it, share it, subscribe to the newsletter, or buy one of your products. You need to convince your audience to take some action. If your readers do not take the desired action, then you have probably failed to engage them.

Follow these basic rules to create compelling content and make sure the traffic moves in. Good luck.

Posted by tarunaarya

Change is The Only Constant- SEO Trends of 2019, a Lot had Changed

April 28, 2019SEO 8

As search engines continue to expand, new opportunities are evolving for increasing search traffic, not the organic way ONLY. Google, has long been the undisputed king, accounting for almost 80% of the web queries, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. It is therefore critical for organizations to be ranked well on Google (and others).

Riding on trends such as the popularity of snapshots, visual content, and voice search can often provide better results than an emphasis on rankings alone. Therefore, it’s important to think about how to leverage established and growing trends to develop an effective SEO Strategy.

Let’s take ourselves ahead, explore the trends and embrace them, well in advance.

Page Speed

Speed plays a very important role in the networking world. Desktop page loading time has been a comparative factor since the beginning but nowadays you need to be watchful of your mobile page speed also. A slow page speed means that search engines can crawl fewer pages using their allocated budget, and which could negatively affect your indexation.

GDPR Compliance

GDPR compliance is essential and a must. All of the data and marketing activities you do online has to be in compliance with the GDPR. Take a deeper look at data and processes, but get compliant.

Mobile Indexing

Mobile-first indexing has been the talk of 2018 in the SEO world. In the digital mobile first world that we live in, this is a major shift in how Google search works and is a trend here to stay. Mobile indexing has left SEOs with questions unanswered still. However, while discussing any type of Google update it is critical to follow the basics of search indexing and ranking, and this knowledge is especially applicable to mobile-first indexing. We foresee:

Identification of the needs of the reader. Several pieces of research have explained that there is a plethora of tastes which the followers want to have a look upon.

Attracting the followers: Trends have shown that not only the magnitude of your page is essential, but a provision of healthy content is paramount to pull more readers.

Others as follows – Allure the readers with more visual effects, making use of more Google products for the continuation of the legacy, social media cannot be left ignored and many more to come in the trendy world.

Efficient Site Structure

Site navigation is known to significantly impact a site SEO ranking. It’s a well-known fact that the website navigation and SEO Optimization work in tandem, simply as the easy to navigate sites are easier for search engines to maneuver. Plus, when search engines understand your site’s navigation, they are more likely to display it to the qualified-end user searching for your keywords.

Easy navigation does not have to be complicated. By following some mentioned rules, you can improve the user experience and SEO. Navigation must be clear. It must be consistent and should be made easier for the navigation purpose. Don’t Dawdle, Improvements don’t take place overnight, so the sooner you start the better off you’ll be. Put a plan in place.

And if you are looking forward to taking major leaps in the SEO game, we hope you find the guide useful and can reach the stars out. Good luck.