As search engines continue to expand, new opportunities are evolving for increasing search traffic, not the organic way ONLY. Google, has long been the undisputed king, accounting for almost 80% of the web queries, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. It is therefore critical for organizations to be ranked well on Google (and others).
Riding on trends such as the popularity of snapshots, visual content, and voice search can often provide better results than an emphasis on rankings alone. Therefore, it’s important to think about how to leverage established and growing trends to develop an effective SEO Strategy.
Let’s take ourselves ahead, explore the trends and embrace them, well in advance.
Page Speed
Speed plays a very important role in the networking world. Desktop page loading time has been a comparative factor since the beginning but nowadays you need to be watchful of your mobile page speed also. A slow page speed means that search engines can crawl fewer pages using their allocated budget, and which could negatively affect your indexation.
GDPR Compliance
GDPR compliance is essential and a must. All of the data and marketing activities you do online has to be in compliance with the GDPR. Take a deeper look at data and processes, but get compliant.
Mobile Indexing
Mobile-first indexing has been the talk of 2018 in the SEO world. In the digital mobile first world that we live in, this is a major shift in how Google search works and is a trend here to stay. Mobile indexing has left SEOs with questions unanswered still. However, while discussing any type of Google update it is critical to follow the basics of search indexing and ranking, and this knowledge is especially applicable to mobile-first indexing. We foresee:
Identification of the needs of the reader. Several pieces of research have explained that there is a plethora of tastes which the followers want to have a look upon.
Attracting the followers: Trends have shown that not only the magnitude of your page is essential, but a provision of healthy content is paramount to pull more readers.
Others as follows – Allure the readers with more visual effects, making use of more Google products for the continuation of the legacy, social media cannot be left ignored and many more to come in the trendy world.
Efficient Site Structure
Site navigation is known to significantly impact a site SEO ranking. It’s a well-known fact that the website navigation and SEO Optimization work in tandem, simply as the easy to navigate sites are easier for search engines to maneuver. Plus, when search engines understand your site’s navigation, they are more likely to display it to the qualified-end user searching for your keywords.
Easy navigation does not have to be complicated. By following some mentioned rules, you can improve the user experience and SEO. Navigation must be clear. It must be consistent and should be made easier for the navigation purpose. Don’t Dawdle, Improvements don’t take place overnight, so the sooner you start the better off you’ll be. Put a plan in place.
And if you are looking forward to taking major leaps in the SEO game, we hope you find the guide useful and can reach the stars out. Good luck.
